Author: Susan
Climate Change is more than weird weather
There is no disputing that climate change is affecting all wine-growing regions and Champagne is one of them. Global temperatures have risen, and are predicted to continually increase, but the weather is not the only climate that has changed. How will Champagne evolve with the climate change? Mother Nature…
Smartphones attack Champagne – new strategies
The smartphone way to market Champagne puts traditional marketing strategies under new attack. A new Champagne company offers a whole new take on the traditional way of buying wine. Story originally published by Wine-Searcher staff on Saturday, Oct 15th 2016 (http://www.wine-searcher.com/m/2016/10/champagne-gets-first-new-house-in-44-years ) Psst! Wanna buy a Champagne house? Seriously;…
Francis Boulard: Crowdfunding Champagne
A crowdfunding platform created specifically for wine allowed biodynamic Champagne Producer Francis Boulard to evolve his business. Crowdfunding wine projects not only provides finance, it allows vintners and entrepreneurs to connect with consumers around the globe. (This story was originally published in Wine-Searcher on Friday, Oct 10th 2014 http://www.wine-searcher.com/m/2014/10/wine-gets-its-own-crowdfunding-platform) …
Digital Marketing trends in France
A recently published article about digital marketing trends in France : “The 5 big trends to watch.” Note that the first “key” to a successful campaign is VIDEO, VIDEO, VIDEO! “5 grandes tendances à surveiller” La vidéo et ses évolutions, comme le livestream ou les 360 – vidéos…