There is no disputing that climate change is affecting all wine-growing regions and Champagne is one of them. Global temperatures have risen, and are predicted to continually increase, but the weather is not the only climate that has changed. How will Champagne evolve with the climate change? Mother Nature…
A crowdfunding platform created specifically for wine allowed biodynamic Champagne Producer Francis Boulard to evolve his business. Crowdfunding wine projects not only provides finance, it allows vintners and entrepreneurs to connect with consumers around the globe. (This story was originally published in Wine-Searcher on Friday, Oct 10th 2014 http://www.wine-searcher.com/m/2014/10/wine-gets-its-own-crowdfunding-platform) …
A recently published article about digital marketing trends in France : “The 5 big trends to watch.” Note that the first “key” to a successful campaign is VIDEO, VIDEO, VIDEO! “5 grandes tendances à surveiller” La vidéo et ses évolutions, comme le livestream ou les 360 – vidéos…
Many of us have gone through interesting changes this past year and Champagne is no exception.